According to a survey conducted by Rakuten Insight in February 2023, 68 percent of respondents from China aged between 16 and 24 years used social commerce to purchase food, snacks, and non alcoholic beverages. 24 percent of the same aged respondents in the Philippines have purchased food, snacks, and non alcoholic beverages on social media.
Share of consumers who bought food, snacks, and non alcoholic beverages on social media in Asia in 2023, by country and age group
Original question: "What item(s) did you purchase on social media? Choose all that applies."
Number of respondents:
China: 7,108;
Hong Kong: 2,813;
Indonesia: 11,824;
India: 26,345;
Japan: 476;
South Korea: 4,745;
Malaysia: 8,691;
the Philippines: 11,348;
Singapore: 4497;
Thailand: 11,095;
Taiwan: 9,112;
and Vietnam: 2,881.
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Rakuten Insight. (March 15, 2023). Share of consumers who bought food, snacks, and non alcoholic beverages on social media in Asia in 2023, by country and age group [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1376228/asia-food-and-beverages-purchases-on-social-media-by-country-and-age/
Rakuten Insight. "Share of consumers who bought food, snacks, and non alcoholic beverages on social media in Asia in 2023, by country and age group." Chart. March 15, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1376228/asia-food-and-beverages-purchases-on-social-media-by-country-and-age/
Rakuten Insight. (2023). Share of consumers who bought food, snacks, and non alcoholic beverages on social media in Asia in 2023, by country and age group. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1376228/asia-food-and-beverages-purchases-on-social-media-by-country-and-age/
Rakuten Insight. "Share of Consumers Who Bought Food, Snacks, and Non Alcoholic Beverages on Social Media in Asia in 2023, by Country and Age Group." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1376228/asia-food-and-beverages-purchases-on-social-media-by-country-and-age/
Rakuten Insight, Share of consumers who bought food, snacks, and non alcoholic beverages on social media in Asia in 2023, by country and age group Statista, https://www.statista.com/statistics/1376228/asia-food-and-beverages-purchases-on-social-media-by-country-and-age/ (last visited December 21, 2024)
Share of consumers who bought food, snacks, and non alcoholic beverages on social media in Asia in 2023, by country and age group [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1376228/asia-food-and-beverages-purchases-on-social-media-by-country-and-age/
